Logo Redesign & Redevelopment As Part Of A Rebrand
The Vastum Group
The Vastum Group have over 30 years’ experience providing businesses across the UK, Ireland and the Isle of Wight washroom services and hygiene supplies. The Vastum Group have a large number of corporate clients across a diverse range of sectors.
The Vastum Group had an existing logo and colour scheme in use across all physical and online communication / branding. As design trends have evolved, the logo and colour scheme was in need of updating to reflect this change and to keep The Vastum Group’s image fresh.
The Vastum Group’s branding update brief was that any new logo should be an evolution of the existing logo rather than a completely new design, in order to maintain brand consistency with established clients who were familiar with The Vastum Group brand.
Orange and dark grey were also established as was the need for the logo to contain some element of ‘V’ as the lead graphic. However the existing colours were very muted and although there was a ‘V’ shape used, it lacked any clear intention
AllDesignOnline’s response to this was establish with The Vastum Group what the logo should say about the company and how they see themselves compared to rival businesses within the sector. The key point that came across is that although the services offered are similar to rivals, the way The Vastum Group conduct business, specifically by not tying clients into lengthy contracts sets them apart from other similar businesses.
To reflect this, AllDesignOnline worked through a number of concepts which were presented to The Vastum Group, before a final decision was made on the ‘V’ with a smaller ‘V’ set apart from the main area. In addition, the orange colour was pepped up to a bright citrus orange which gives the logo a more vibrant and dynamic feel, complimented by the dark grey which reflects the established and trustworthy nature of The Vastum Group.
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