Business Card Design as Part of a Rebrand

The Vastum Group

The Vastum Group has over 30 years’ experience providing businesses across the UK, Ireland, and the Isle of Wight with washroom services and hygiene supplies. The Vastum Group has a large number of corporate clients across a diverse range of sectors.

The Vastum Group had an existing business card that was looking dated. Following the creation of a new logo for the Vastum Group by AllDesignOnline, the business cards were next to be updated to reflect the revised branding.

The Project

Following on from the updated logo created by AllDesignOnline for The Vastum Group, the next phase was to rework the business cards to match the revised branding, creating consistency across the business.

The logo has a strong ‘V’ element with a dark grey and vivid orange accent colour. It was therefore a natural choice to use the angle of the ‘V’ as a strong design feature for the business cards, while retaining a clean and crisp feel to the overall layout.

For the reverse of the cards, The Vastum Group requested that it should be bold and vivid so that if a card was face down on a table, or handed over in a meeting to a client, it would be striking and stand out amongst the usual white cards often seen.

AllDesignOnline worked through a number of concepts, which were presented to The Vastum Group, before a final decision was made. This was then turned into a final print-ready design and sent off to production.