Following the creation of the ForTheLandlords.com logo and the first website by AllDesignOnline, ForTheLandlords.com (FTLL) approached us to redesign the site to align with their new business philosophy.

The previous website primarily encouraged clients to contact FTLL and book a Discovery Webinar, which it did well. However, FTLL later adopted the ‘They Ask, You Answer’ philosophy, focusing on answering user questions directly through content, especially video. This approach led to the production of hundreds of videos ahead of the website’s launch, with more added regularly.

This presented challenges in managing large video content and ensuring smooth playback across devices. After testing several solutions, the optimal approach was calling videos from YouTube and using a custom player.

FTLL still needed to capture user details for marketing. After discussing the user journey, we implemented two methods:

First, more in-depth content was placed in a free Members Section with a sign-up process. We incorporated a membership system that restricted access but allowed pages to be indexed by search engines, encouraging sign-ups. This system required bespoke coding, including an automatic data transfer into FTLL’s third-party CRM using Web Hooks.

Second, users could click ‘Talk To Us’ to open a form linked to the CRM, placing them into the marketing email chain once they accepted. These systems now allow FTLL to capture more ‘warm leads’ effectively.

The new website has allowed FTLL to reach a broader audience through their shift to ‘They Ask, You Answer’, and continues to grow as users join the free Members Area daily.