ContentMine already had an established brand identity, consisting of a distinctive logo and a carefully chosen colour palette. These elements formed the foundation of the design brief and were integral to ensuring consistency across their promotional materials.

The business card design is intended to be both professional and visually memorable while embodying the clarity and efficiency that the ContentMine tool offers its users. The front of the card features a dark grey background, chosen to symbolise the challenges of navigating through overwhelming amounts of data. Against this backdrop, the essential contact information is presented in a clean, readable format, demonstrating how ContentMine simplifies and organises complexity.

The reverse side of the card was designed to contrast and complement the front, using the signature ContentMine purple to create a bold and memorable visual impact. The logo, a central element of the company’s branding, is prominently displayed alongside links to their social media platforms. This not only reinforces brand recognition but also encourages engagement with the company’s online presence. The overall design approach reflects ContentMine’s vision: extracting overwhelming and unstructured data into accessible insights.