The key aim of the Christmas card was to help Verifile connect with both existing and new clients in an approachable way, while also capturing the spirit of Christmas. It was equally important that the chosen design reinforced Verifile’s core business message.

AllDesignOnline presented four design options to a panel at Verifile for review and feedback. The first was a traditional card featuring the company’s key messages. The second depicted someone poorly dressed as Santa, accompanied by the caption “Not everyone is who they say they are”, reflecting Verifile’s role in uncovering fraudulent employees. The third illustrated a ‘Good List’ and ‘Naughty List’, aligning with Verifile’s background-checking services. The fourth featured an illustrated Christmas tree, incorporating the company’s core messages.

The panel unanimously chose the fourth option, which was then refined and reviewed before final approval. The design also needed to incorporate staff signatures on the inside, ensuring they printed authentically in varying colours and pressures, as well as the logo of Verifile’s chosen charity, Cancer Research UK.

The final card was printed on high-quality stock with a gloss finish on the outside, enhancing the impact of the vibrant hot pink cover.