The key point of the Christmas card was to enable Verifile to connect with existing and new clients, but in a way that was approachable and reflected the good nature of Christmas. It was also important to reiterate the core business message of Verifile in the selected design.

AllDesignOnline presented four design options to a panel at Verifile for review and feedback. Option one was a traditional card with the core messages around it. Option two depicted someone badly dressed as Santa with the caption ‘not everyone is who they say they are’ which is one of Verifile’s key objectives, to discover fraudulent employees. The third options illustrated a good list and naughty list, again reflecting Verifile’s background checking of peoples credibilities and option four had an illustrated Christmas tree centred around the core messages of the business.

The panel unanimously agreed on option 4 which underwent further development and review before final sign off. The design also had to include staff signatures on the inside, but in a range of colours and pressures to ensure they printed as they were signed, along with the logo of Verifile’s chosen charity, Cancer Research UK.

The final card design was sent to print on high quality stock with a gloss finish to the outside which further enhanced the hot pink cover.