LMMI first approached AllDesignOnline following a recommendation from an existing client. Their requirements were slightly different from most, as they were not actively promoting the business or seeking new clients in the conventional sense of marketing. Due to the specialised nature of their lending, clients are referred to LMMI directly.

With this in mind, large-scale promotion was not a consideration—effective branding and logo creation were all that was needed. LMMI were very clear in their vision for the branding: it had to be centred around the Nottingham area, exude authority and trustworthiness, while also feeling modern with a hint of ‘thinking outside the box’.

After reviewing several design concepts produced by AllDesignOnline, LMMI settled on the idea of using a stylised building that reflects the architecture of Nottingham and the Lace Market area. This represents the established and authoritative aspect of the business, complemented by a dark grey background. To create a strong accent and reflect the more modern side of the brand, clean typography was selected alongside a citrus green highlight.

With all these elements combined, the logo fulfils the brief and has created a strong identity for LMMI to build upon.