The key aim of the new brochure is to provide an overview that showcases the range of services FASS can offer prospective clients. Historically, such brochures were produced in-house but lacked the consistent finish of a professionally designed publication and did not fully reflect FASS’s ethos.

In addition to ensuring that the information was technically accurate and highlighted the latest fire safety standards, the main feature of the brochure was the inclusion of high-quality, full-page photographs to illustrate the topics or services being presented. Many of these images were commissioned, while stock photos were carefully blended in where it was not possible to safely capture original images.

As FASS’s client base is extremely broad—ranging from small local businesses to multinational corporations—the content and tone have been deliberately kept high-level. To provide more in-depth information where needed, supplementary A4 printed sheets were designed to accompany the brochure. These can be slotted into an outer protective sleeve with a business card holder, creating a complete printed package to leave with clients.

The print finish was another important consideration. A high-quality, matt, slightly textured paper was selected for the pages, while spot varnish was used to enhance the red colour on the cover, creating a premium, tactile brochure.