Logo Design For A Growing Business
CS Physiotherapy


CS Physiotherapy are extremely knowledgeable and respected in the field of acquired and traumatic brain injury and spinal cord injury, offering specialist physiotherapy and expert witness services across West Oxford and London.
The Project
CS Physiotherapy initially approached AllDesignOnline after receiving a recommendation form an existing client of ours to discuss the possibility of establishing a new logo and brand for an existing but growing business.
After an initial Teams meeting to discuss the broad design direction, it was established that CS Physiotherapy would like a logo and colour scheme that was fitting to their services, but not a cliché physio style image, a modern colour scheme but yet it still reflecting the personal nature and longevity of the relationships formed with clients undertaking neuro-physiotherapy treatment.
A number of design options were produced, each having a story or theme attached to them and then a few variations of each of these designs were submitted for first review. It was quickly reduced down to two strong contenders, a brain and spinal cord in the shape of a tree with neuros as the leaves and the second option, the hands releasing the butterfly.
Rather than just relying on their own opinions, CS Physiotherapy sent the two logos to a selection of trusted clients and sought their feedback – the overwhelming consensus was the butterfly logo which was then selected by CS Physiotherapy.
The concept behind the chosen logo is that physiotherapy is a journey and is typically goal led. Those goals, specifically with neuro related injuries is to improve day-to-day living and enable clients to maximise their lives and find freedom from the injuries which can be life limiting. The hands not only represent the human touch of physiotherapy but also the reassurance that CS physiotherapy are always there to support clients. The butterfly is of course highly symbolic of the transition, from chrysalis to the freedom of wings, which is very much the concept of rehabilitation.
The colour chosen were actually from the brain and spinal cord tree concept, but CS Physiotherapy felt the core green colour was not only modern but also strong and natural, with the other highlight colours adding a little vibrancy to the green.