Cambridge Risk reached out to AllDesignOnline following a referral from one of our current clients to explore the creation of a new logo and brand identity for their established yet expanding business.

In an initial Teams meeting to outline the general design direction, it was determined that Cambridge Risk required a logo and colour scheme that aligned with their risk management services, but also had a strong connection to Cambridge. They desired a modern aesthetic that avoided stereotypical ‘risk’ imagery, while also capturing the spirit of Cambridge and, if possible, integrating the company name.

Several design concepts were created, each offering a distinct variation on the Cambridge theme and were presented for initial review. The selection process swiftly narrowed down to a strong contender: a helix-inspired design reflecting the discovery of the DNA helix in Cambridge, incorporating a stylised “C” and “R” for Cambridge Risk.

Some variations of this logo were then produced, experimenting with different colour schemes and fonts to best reflect the business. After reviewing the options, Cambridge Risk selected citrus green to signify modernity, freshness, and growth, and blue to represent being established and trusted.

The final logo has been universally well received and has been in use since 2016.