Cambridge Risk reached out to AllDesignOnline following a referral from one of our current clients to explore the creation of a new logo and brand identity for their established yet expanding business.

In an initial Teams meeting to outline the general design direction, it was determined that Cambridge Risk required a logo and colour scheme that aligned with their services risk management services but had a strong link to Cambridge. They desired a modern aesthetic that avoided stereotypical ‘risk’ imagery while also capturing the spirit of Cambridge and, if possible, integrated the company name into it.

Several design concepts were created, each with a distinct variation on the Cambridge theme and were presented for the initial review. The selection process swiftly narrowed down to a strong contender: a helix inspired design reflecting the discovery of the DNA Helix in Cambridge, that incorporated a stylised C and R for Cambridge Risk.

Some variations of this logo were then produced, trying a selection of colour schemes and fonts that would reflect the business well. After reviewing the options presented, Cambridge Risk selected the citrus green to reflect modern business, fresh and growth and the blue to reflect established and trusted as a business.

The final logo has been universally well received and in use now since 2016.