Logo Design For A New Business
A T Services (Engineering)
A T Engineering Services, based in Huntingdon near Cambridge, have over 30 years’ of project experience from major pipework installations including liaising with clients, integrating P&ID’s (e-models) and creating isometric drawings for leading companies such as Weetabix, Carlsberg, McCormick etc.
The Project
A T Services contacted AlDesignOnline after a mutual client recommended our design services to assist with establishing new branding for their business. A T Services were already established within their market, the design and fabrication of bespoke pipework and vessels through recommendations but are looking to expand their client base into other areas.
Part of this process was to establish a logo / identity that could be used on everything from business cards to work apparel, van signs to invoices.
After an initial meeting with A T Services, it was quickly established that one of the key elements within pipework design is the use of isometric grids, so it therefor made it an obvious choice to use as the bases of the logo.
Many of A T Services clients are large corporates, especially within the food industry and oil & gas industry, so they were keen to avoid using any colour schemes that may seem to contemporary or create an impression of ‘style over substance’. The key impression had to be one of ‘established and professional’.
After a series of draft designs were produced for review, a colour scheme of blue and grey were chosen and the letters ‘A T’ on an isometric grid were selected. After some final revisions, the completed logo was signed off by A T Services and is now used across a range of applications within their business.