The brief from the client was simple but specific, a 60^th birthday invite to a secret luxury weekend away that must show the location, without giving it away and contain the client as part of the image. The venue chosen was The Spa Chalet, Scarborough, a beautifully designed and very distinctive building built in 1860 overlooking Scarborough beach.

This presented it’s own challenge, the location and building are so well known the design needed to be subtle and use small elements of each. With regards to a theme, the client was open to ideas, providing it portrayed luxury and sophistication. To reflect this, AllDesignOnline created artwork that showed a glimpse of the Spa Chalet distinctive decorative balcony, the edge of the famous Grand Hotel all set around South Bay beach.

To portray the sense of occasion and glamour, we created the artwork in the style of Art Deco travel posters. It’s limited colour pallet and simplistic but accurate outlines complemented by elegant typography and framework of the invite, reflect Scarborough’s rise in popularity throughout the 1920’s and 1930’s. Finally, the client herself, Sofia, holding a glass of champagne looking across the bay, with just enough detail to reveal who it is, but without being a full portrait.

The finished artwork was printed on 300gsm card with a light gloss finish to enrich the colours and feel of the invite.