As a newly established business with an innovative product, Varibuild engaged AllDesignOnline to create high-quality, eye-catching prints to be wrapped onto a large lorry used to transport a showcase module to events and potential clients.

Having already developed Varibuild’s logo and branding, AllDesignOnline had a strong understanding of the product, client base, and key features. Varibuild wanted to emphasise several core aspects: each module is architect-designed, customisable, manufactured off-site but delivered and assembled on-site, and suitable for both commercial and residential applications.

After exploring several design options, one concept clearly stood out—a strong visual representation of a completed house being delivered in a box. To achieve this, a combination of 3D models was rendered and refined with post-render enhancements. This was complemented by key points highlighted in coloured fonts, the addition of photographic family figures to introduce a human element, and illustrative houses in the background to emphasise creativity.

The overall effect was striking, and it was incredibly rewarding to see the graphics transition from screen to a full-sized lorry!