Large Format Graphics For Showcase Lorry
Varibuild


Varibuild, design and build offsite modular construction buildings for residential and commercial applications in the UK and overseas. Their large scale production facilities allow for the off-site construction of units, which can be delivered finished direct to site for a highly efficient cost effective solution suitable for high end applications through to rapid housing development in disaster areas.
Varibuild approached AllDesignOnline for assistance in creating eye-catching, large format images for a showcase lorry.
The Project
As a newly established business with an innovative product, Varibuild engaged AllDesignOnline to create high-quality, eye-catching prints to be wrapped onto a large lorry used to transport a showcase module to events and potential clients.
Having already developed Varibuild’s logo and branding, AllDesignOnline had a strong understanding of the product, client base, and key features. Varibuild wanted to emphasise several core aspects: each module is architect-designed, customisable, manufactured off-site but delivered and assembled on-site, and suitable for both commercial and residential applications.
After exploring several design options, one concept clearly stood out—a strong visual representation of a completed house being delivered in a box. To achieve this, a combination of 3D models was rendered and refined with post-render enhancements. This was complemented by key points highlighted in coloured fonts, the addition of photographic family figures to introduce a human element, and illustrative houses in the background to emphasise creativity.
The overall effect was striking, and it was incredibly rewarding to see the graphics transition from screen to a full-sized lorry!