Large Format Graphics For Showcase Lorry
Varibuild
Varibuild, design and build offsite modular construction buildings for residential and commercial applications in the UK and overseas. Their large scale production facilities allow for the off-site construction of units, which can be delivered finished direct to site for a highly efficient cost effective solution suitable for high end applications through to rapid housing development in disaster areas.
Varibuild approached AllDesignOnline for assistance in creating eye-catching, large format images for a showcase lorry.
The Project
As a newly established business, but with an innovative product, Varibuild engaged AllDesignOnline to assist with creating high quality and eye catching prints which could be wrapped onto a large lorry which transports a showcase module to events and potential clients.
Having already created the logo and branding for Varibuild, AllDesignOnline had a good understanding of the product, the client base and the key features of Varibuild. It was these key elements that Varibuild wanted to include, that each module is architect designed, it is customisable, made off site but delivered to site and assembled and it can be used for commercial or residential applications.
After discussing several design options, one concept that was clearly favoured was to have a strong visual representation of a completed house being delivered in a box. To create this, a couple of 3d models were combined and rendered with some post-render touches added to finish it off. This was then supported by the key points being picked out in coloured fonts, the addition of some photographic family people to give a human sense to the image and some illustrative houses in the distance to emphasise the creativity.
The overall effect was striking and very rewarding to see graphics go from on-screen to a full size lorry!
