The key requirement of the Practical Energy Solutions (PES) short brochure is to present key information showcasing typical renewable energy solutions that PES can offer to the hotel industry.

It was specified early on that the brochure should be concise and not exceed a single folded A3 sheet, allowing for four sides of presentable material. As this is an overview of services, no in-depth technical information was to be included. Instead, the focus is on lifestyle images and an eye-catching design, with the services presented as a lead into conversations about potential suitable solutions for the client.

With the intended audience being very targeted, it was easier to keep the tone of the brochure content more focused, while the general design could be adapted and reused for other market sectors PES may pursue in the near future.

As many meetings, particularly in the early stages, were conducted online, it was important that the brochure artwork could be used not only as a high-quality print item to be posted to a potential client but also work well as a single A4 pages that could be emailed to a potential client.