Website Redesign & Redevelopment To Showcase Printed Carton Capabilities
Beamglow create bespoke & sustainable luxury packaging and are the UK’s leading premium carton producers. With over 55 years of experience in the luxury packaging sector, Beamglow have been leading the way with innovative ideas and understand the importance of pushing boundaries in design and investing in future technologies.
Beamglow have an established client base and strong reputation within the packaging industry, but also recognise the shift in how potential new clients seek out suppliers. Traditional marketing methods have given way to purely online marketing, with decisions as to the suitability of a supplier often made without contact between the supplier / client.
To ensure new business opportunities could be secured, plus demonstrate perhaps unknown capabilities to existing clients, Beamglow approached AllDesignOnline to redesign and redevelop their existing brochure site to make the project portfolio the centrepiece of the website.
The main purpose of the redesign and redevelopment was to create a showcase for the cartons Beamglow have created over recent years.
Key to this is high quality photographs of the cartons that not only demonstrated the diverse range of styles and colours, but also the techniques available such as embossing and foil printing.
The design of the site has been kept deliberately clean to allow the images of the cartons to stand out on the page.
However, it is important that the site also reflected the recently redesigned Beamglow logo, so the use of balanced white space, with dark greys and a vivid blue accent colour with clean typography all work together to achieve this.
As with all current websites, it was a key requirement that the Beamglow website displays clearly on mobile devices and is fully responsive and easy to navigate to make the website as accessible as possible.
The modular construction of the site has allowed scope for additional sections to be added into the site in future phases of work along with an easy to use system for Beamglow to add new projects and update the website content internally.
We have worked with AllDesignOnline for a number of years and the level of service has always been consistently high. Some past projects have involved complex technical challenges but each one of these were overcome with innovative solutions. We are especially pleased with our revised branding and website which was delivered in the summer of 2021, enabling Beamglow to push into new markets and boost our client portfolio.