The brief for creating a new logo for Beamglow was clear: the logo should be modern and clean, using simple typography and establishing a strong colour scheme that could be rolled out across all future branding, website redesigns, and social media channels.

AllDesignOnline’s response was to initially create one simple logo that could be used as a baseline to establish a colour palette. A series of colour choices were presented to Beamglow using this logo, with one calming colour and one vibrant colour to create an accent. Blue and grey were unanimously selected, with grey reflecting the large corporate nature of Beamglow and the vibrant blue continuing the corporate feel while indicating a more modern business and way of working.

Once the colour scheme was established, work began on the actual logo. Beamglow had previously requested that the logo be easily recognisable but not too cliché (i.e. logos depicting actual cartons or boxes). Using the ‘B’ as the main feature, variations of logos were created around this theme until, after several review cycles, the new logo was selected.

The concept behind the logo is that the box represents not only the work Beamglow carries out but also the strong and secure nature of Beamglow’s business and the relationships they build. By removing an element of the ‘B’ but joining it to the box, the design reflects Beamglow’s ability to adapt and change, to think differently, while still being contained within the parameters of production limitations and remaining strong and trustworthy as a company.